Media plays an important role in
influencing individual perceptions, opinions and thoughts especially with
respect to body image. A TV commercial that I thought would significantly
impact young or adult teenage girls is the Victoria Secret’s Angel fantasies
collections advertisement. The link to the commercial is as follows:
The
product is Victoria Secret’s lingerie and it is appealing as it makes one want
to buy the product. The commercial includes voluptuous looking Victoria Secret
Angels wearing colorful and attractive lingerie, however this may impact and
influence body perception of young teenage girls and adult women. As the
product is called Angel fantasies, it may trigger individuals to fantasize
about their body image and they may desire to look like them. Such commercials that include images of
celebrities or models with chiseled and slim bodies may result in females to
think and perceive skinnier to be healthy.
Media through TV, Internet and
magazines creates ideal body images and role models that individuals may try to
mimic or would aspire to be like. It is important that the media world needs to
be sensitive towards this issue and associate healthy looking
models/celebrities to promote and market their respective products.
References:
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