Media Monday Action Alert from TEPF's Advocacy Group

Disney and Barneys NY team up to give beloved characters a makeover just in time for the holidays.

The new Minnie Mouse and Daisy Duck

Entertainment conglomerate, Disney Corporation, and high end fashion store Barneys NY recently launched an advertisement campaign called “Electric Holiday”.  The result is an extremely disturbing overhaul of beloved Disney Characters, Minnie, Daisy and Goofy, into anorexic looking supermodels. Minnie, Daisy and Goofy are creepily thin in the advertisements and the images are potentially damaging.  These makeovers send the wrong message and will contribute to the already growing concerns about size and shape, and lead to poor self-esteem and body image issues.  To view the campaign click here: http://www.examiner.com/article/disney-character-minnie-mouse-given-anorexic-makeover-for-barney-s-ad-campaign.

Please join The Emily Program Foundation Advocacy Group and other advocacy organizations across the US to inform Disney that it this campaign is not acceptable.  Write, send an email, call, blog, post on Twitter, Facebook - just do something - to let Disney know of your concern about the message this sends to people who love the Disney Characters; including the cartoon bodies that have been acceptable for generations.  Explain how it makes you feel when you see the Disney characters as skinny, anorexic looking, models.

Disney Contact information:

Call Epcot Center: 407-824-2222 and register a complaint specifically about the “Electric Holiday” ad campaign.

Disney Corporation headquarters:

                Attention: Kristen Nolt Wingard

                Senior V.P. of Public Relations

                1375 Buena Vista Drive

                Lake Buena Vista, FL 32830

                Email: TWDC.Corp.Communications@disney.com.

Your voice matters – you can make a difference!!

Barney’s New York and Disney team up to create anorexic looking Disney Characters!

Contact The Emily Program Foundation at info@emilyprogramfoundation.org with questions.